Self-talk is an important factor in the way consumers perceive and interpret the quality of an advertised product and service. A number of studies have shown that consumers often base their buying decisions on what others have said about the company they are considering purchasing from.
People generally don’t like hearing bad reviews, especially if they are negative. If you are in a business where your service is very important to your bottom line, and you cannot afford to lose any customers, you really can’t afford to lose your customers to a negative review.
A good thing for businesses is that word of mouth is a very useful tool. If you have a business that you want to grow, you can use it to communicate with your customers. This can be very useful if you are offering a product that has a high price tag or if a customer is simply looking for a cheaper alternative. There are also businesses that offer a service like having your home remodeled, and you can use this as a way to communicate with your customers about service improvements.
Word of mouth is also a very important part of Internet Marketing. Websites use word of mouth (and Google Adwords) to make it easier for people to find your website and to recommend it to friends and family.
So word of mouth can be just as important as the SEO that comes with SEO. People who like your website may not always express their feelings to you directly, but there are a few companies that will respond to customer interest.
You can check the number of customers that go directly to your website in your Adwords account. By doing this you can learn how your website is performing.
There is no doubt that there is still a lot of work to do to make sure your website is performing well, and you can be sure that you are going to see plenty of positive feedback about your website from people who have purchased from you. At the same time you may not receive such positive feedback from people who have not purchased directly from your website. That’s because word of mouth is a very small piece of the SEO puzzle.
So for those of you who do not receive positive feedback from people who have not purchased directly from your website, it is still likely that your website is doing well and you simply don’t know it.
There is a phrase that I use all the time, it sums up to “word of mouth is an opinion.” Most people will think about a company as a whole, and the opinions of its customers. But in reality the opinions of customers are often very different from the opinions of other people.